Category Archives: Innovation

What can we do to wake them up?

By Jim Pirner | October 20, 2008

What Can We Do To Wake Them Up? One of our colleagues has a Friday morning ritual that he keeps as many Fridays as he can, meeting a group of friends at a Starbucks location for an hour of conversation that usually has a point.  The friends all work in product development for a large [...]

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Accustomed as I am to what I have learned…

By Jim Pirner | August 20, 2008

The product manager took his idea to his vice-president for approval.  The product manager wanted to develop a new, simpler, less expensive version of one of the company’s products, consistent with some of those “buzzy” articles that have appeared in marketing literature lately, suggesting that customers today are eager to acquire products that fit the [...]

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